‘Business’ Category

Project management should not be the burden causing many restless nights. Back and forth emailing, organisation of files and documents and screaming clients catching you red-faced during disastrous moments. There is a golden way to ease the pain of project management and client liaison. Readers, this is Dropbox. Dropbox, this is the creative readers you will be working with.

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Give a man a fish and you will feed him for a day. Give him advertising space and you will feed him throughout the whole festive season. I introduce to you a great initiative managed by Sitepoint, where they sell their books online using probably one of the best strategies I’ve seen in a while.

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So where exactly are these microscopic productivity sappers hiding?

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Not too long ago back when the millennium had just started and starting a dotcom was the rage, a new form of buying entered in to cyberspace. Group buying as it was known then. Simple in concept, a company would offer a deal on the website at a hugely discounted rate from a partner company such as a restaurant. The buyer then purchases the deal… hold on a second there, the deal hasn’t been concluded yet.

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The end goal with conversion marketing is to improve on ROI – which makes for a challenge – and effective call-to-actions are the first step to accomplish the feat of making money. It is the way forward for any brand or small business to propel to new heights. Take note: It shouldn’t stop at great call-to-action initiatives, but various other strategies needs to be in place to make it a success. For example: How to successfully measure the number of clicks, total conversions etc.

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The choice between a fantastic mailing list or a failing mailing list.

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Yes part part 2 much like every single movie that comes out these days is a two to three parter well to capitalise on Hollywood’s formula I shall endeavour to do the same not to worry this wont become like Friday the 13th part 17 Jason in Africa vs. the Tokoloshe. No this will follow on from the previous Facebook pages article.

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You know all those pages you “like” on Facebook how many of them do you actively follow and look forward to viewing when there is no one watching you at work.

Not that many I’m guessing and why is this…. it’s because those pages are duller than watching midsummer murder repeats. If nothing has change and the pages are as barren as the salt pans in Botswana you are not going to develop a huge resource and a pool of buyers who tell you directly what they think about your product or service.

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Even though it is a good idea to promote yourself or the organization’s services, be sure to not promise something you can’t deliver on (something the government usually struggle with). Words and phrases have more power than your page aesthetics. Use it smart and keep away from those dreaded empty promises.

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So what is LinkedIn really, is it just another Facebook?
Yes and no, LinkedIn is a social network similar to Facebook but it’s for professionals, no not professional hitmen but professional businessmen and leaders in their respective industries. You join Linked in to talk about business matters and not music, sport or the party that happened on the weekend that’s what Facebook is for…

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