‘Marketing’ Category

Project management should not be the burden causing many restless nights. Back and forth emailing, organisation of files and documents and screaming clients catching you red-faced during disastrous moments. There is a golden way to ease the pain of project management and client liaison. Readers, this is Dropbox. Dropbox, this is the creative readers you will be working with.

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Give a man a fish and you will feed him for a day. Give him advertising space and you will feed him throughout the whole festive season. I introduce to you a great initiative managed by Sitepoint, where they sell their books online using probably one of the best strategies I’ve seen in a while.

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In the left corner, weighing in on a massive 560kg and fearsome in all senses, I introduce to you Traditional Media. And in the right corner, lightning fast (depending on Telkom though) and weighing in on an astounding 890kg, I give to you Online Media.
While they battle it out, I will give you pros and [...]

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How a petroleum supplier participates online during a national crisis. This is what I label as ‘Great online social-thinking’
 
If you are a South African driver, you might have been participating in the scramble to get petroleum for you vehicle. It’s actually funny – this scramble is causing more chaos than the falsely predicted rapturing we [...]

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There is this vibe about live conferencing that gets me quite excited. Maybe it is the free wines on offer. It could be the sexy presenter presenting herself to the attendees. Let’s scrutinize live rock concerts for a second: Booze all over the place, cheers all-round and great music that fits the ambience. Unfortunately and fortunately for some, those great experiences have been taken to live online video streaming and for great reasons altogether.

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Is Google fashionably late or are they trying to be like a snail in pursuit of some salt, alternatively has Google taking to heart the lessons learned from previous social media duds i.e. Buzz and wave.

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I might be behind pace on this one, but I noticed the video statistics on YouTube videos for the first time yesterday. For those not informed or aware about YouTube Insights, read on to find out what can be measured during your viral campaigns

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Not too long ago back when the millennium had just started and starting a dotcom was the rage, a new form of buying entered in to cyberspace. Group buying as it was known then. Simple in concept, a company would offer a deal on the website at a hugely discounted rate from a partner company such as a restaurant. The buyer then purchases the deal… hold on a second there, the deal hasn’t been concluded yet.

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The end goal with conversion marketing is to improve on ROI – which makes for a challenge – and effective call-to-actions are the first step to accomplish the feat of making money. It is the way forward for any brand or small business to propel to new heights. Take note: It shouldn’t stop at great call-to-action initiatives, but various other strategies needs to be in place to make it a success. For example: How to successfully measure the number of clicks, total conversions etc.

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The choice between a fantastic mailing list or a failing mailing list.

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