‘Marketing’ Category

Steal from your competition – the only existing phrase (I know of) that implies that a bad act is actually a good contributor to your own success. You don’t have to literally steal from your opposition, but merely borrow some ideas and concepts to implement into your own social media campaigns. I point out three valuable active contributors in the social media world (Facebook to be precise), by discussing why their attempts works for the better for the organization’s success.

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Back to basics or not. There is always that little SEO devil that messes with you focus and causes you to miss the ground-level work. Like these lovely tips and pointers below that you might overlook at times. If that is the case, make a note brothers and sisters, it might help you reach your SEO goals. If it does help, then my job is done here.

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You know all those pages you “like” on Facebook how many of them do you actively follow and look forward to viewing when there is no one watching you at work.

Not that many I’m guessing and why is this…. it’s because those pages are duller than watching midsummer murder repeats. If nothing has change and the pages are as barren as the salt pans in Botswana you are not going to develop a huge resource and a pool of buyers who tell you directly what they think about your product or service.

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Even though it is a good idea to promote yourself or the organization’s services, be sure to not promise something you can’t deliver on (something the government usually struggle with). Words and phrases have more power than your page aesthetics. Use it smart and keep away from those dreaded empty promises.

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So what is LinkedIn really, is it just another Facebook?
Yes and no, LinkedIn is a social network similar to Facebook but it’s for professionals, no not professional hitmen but professional businessmen and leaders in their respective industries. You join Linked in to talk about business matters and not music, sport or the party that happened on the weekend that’s what Facebook is for…

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Many people tend to take the starting of a Web site very lightly, assuming that the path to success merely consists of a little effort and (sometimes) having to make it look nice. This misconception is extremely widespread, and even I was guilty of it before I started my own personal blog. Read after the jump to see some steps you have to take before your site even has a marginal chance at gaining popularity.

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Offline marketing still has its place as does online marketing, however the trend is moving away from the more traditional media such as print media to favour online marketing.

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