Stats for Social Media World Wide

Posted on: October 18th, 2012 by Rhys | 2 Comments

Hey all. Flint decided to bring you a few stats to satisfy that need for relentless amounts of data (I know how you feel – data makes my toes tingle)

Social media for business statistics

  • Only 26% of businesses frequently include calls to action in their tweets – 49% never include a call to action
  • Only 23%  have used Twitter to promote a social-only deal, such as a coupon or discount available only to Twitter users who click the link
  • 29% of brands on Facebook have offered deals within the channel
  • People were 25% more likely to buy a product they would be proud of if it had social buttons placed next to it, but 25% less likely to buy a product they would be embarrassed of if it encouraged them to like or tweet about it (by having social share buttons nearby)
  • 70% of business ignore complaints on Twitter
  • 83% of people who complained on Twitter liked or loved a response by the company
  • 58% of businesses saw a drop in marketing costs by moving to social marketing
  • 72% of marketers handle social media themselves, the rest outsource
  • 78% of women are happy to share what brand they prefer, compared to 74% of men

Social media news statistics 2012

  • More than twice as many digital news consumers follow news recommendations from Facebook than from Twitter (consistent across computers, smart phones, or tablets)
    Overall, 13% of digital news consumers follow news recommendations on both Facebook and Twitter

Pinterest statistics 2012

  • In February 2012 Pinterest had 10.4 million users
  • Pinterest is retaining and engaging users 2-3 times better than Twitter was at a similar time in Twitter’s company history
  • 80% of Pinterest’s user base are women, 60% have attended at least some college, 25% have a bachelor’s degree or higher, and the average household income is between (US) $25k – $75k
  • Pinterest accounts for about 3.6% of referral traffic (according to Shareaholic study), compared to 3.61% for Twitter
  • Over 80% of Pinterest pins are ‘repins’ (content already pinned being repinned by users)
  • 30% of Pinterest users are between 25-34 years, 25% 35-44 & 17% 18-24 years old
  • American users of Pinterest spend an average of 1 hour 17 minutes on the site. The average Pinterest visit lasts 17 minutes
  • Pinterest has had 21 million unique visits.

Twitter statistics 2012

  • In February 2012 Twitter had 500 million registered users (approx 200m active)
  • Twitter accounts for approx 3.61% of referral traffic (according to Shareaholic study)
  • 36% of Twitter users tweet at least once per day, with an average visit time of 11:50 minutes
  • Twitter users send 175 million tweets each day
  • 64% of users access Twitter via twitter.com
  • The top three countries on Twitter – USA (108 million), Brazil (33 million) and Japan (30 million)
  • $259 million is Twitter’s projected ad revenue in 2012
  • 1 million accounts are added to Twitter every day
  • 34% of marketers have generated leads using Twitter
  • 55% of Twitter users access the platform via their mobile
  • 13% of internet users also use Twitter
  • 54% of Twitter users use Twitter on their mobile devices
  • 36% of Twitter users tweet at least once a day
  • The average visit on Twitter lasts for 14 minutes

Facebook statistics 2012

  • In February 2012 Facebook had 850 million users
  • Facebook accounts for approx 26% of referral traffic (according to Shareaholic study)
  • Of the 850+ million Facebook users, 31% check in more than once a day
  • 63% of Facebook users have deleted people from their friend lists (up from 56% in 2009)
  • 44% have deleted comments others have made
  • 37% have untagged themselves from photos
  • Young adults and women are more likely to unfriend people (67% women vs 58% men)
  • 56% of consumer say that they are more likely recommend a brand after becoming a fan
  • Each week on Facebook more than 3.5 billion pieces of content are shared
  • 46% of Facebook users are over the age of 45
  • 57% of Facebook users are female (43% male)

LinkedIn statistics 2012

  • In February 2012 LinkedIn had 135 million users
  • LinkedIn accounts for about 0.20% of referral traffic
  • American users spend an average of 17 minutes on the site
  • 50% of LinkedIn users have a bachelor’s degree or higher
  • There are 2 million companies on LinkedIn
  • LinkedIn has 150 million registered users
  • 75% of LinkedIn users use it for business purposes
  • There are 2 million companies on LinkedIn
  • 50% of LinkedIn users have a bachelors or graduate degree

Google+ statistics 2012

  • In February 2012 Google+ had 90 million users
  • Google+ accounts for about 0.22% of referral traffic
  • American users spend an average of 6 minutes on the site
  • Just 29% of Google+ users are female
  • 44% of Google+ users are single
  • The top ten countries using Google+: USA (31%), India (14%), Brazil (5%), UK (4%), Canada (2.5%), Germany (2%), Indonesia (1.8%) and Italy, Mexico and Spain (1.7%)
  • The top occupation is student (20%)
  • The Google+ button is served more than 5 billion times each day
  • China and Iran block access to Google+

General Social Media Statistics 2012:

  • 30% of B2B marketers are spending millions of dollars each year on social media marketing
  • Nearly 30% of these users are not tracking the impact of this marketing
  • 20% of Google searches each day have never been searched for before
  • Out of the 6 billion people on the planet 4.8 billion have a mobile and only 4.2 billion own a toothbrush

Sources (Mediabistro, Socialbakers, Mashable)

 

(Interested in learning how this can affect or help your business? contact Flint Studio http://www.flintstudio.com/contact-us/)

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